West Long Branch, New Jersey, USA - Wednesday April 17, 2013: The Jersey Shore Public Relations and Advertising Association (JSPRAA) and the New Jersey Chapter of the Public Relations Society of America (PRSA) held a news media panel at Monmouth University that discussed the topic "Beyond Likes, Tweets & Check-Ins: What it Takes to Make REAL News."
Allison Gibson, left, assistant news director at News 12 New Jersey, ponders a point while Chris Sheldon, Long Branch-Eatontown editor of Patch.com, describes his work.
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